Lead tiers and thresholds
The four tiers, the score bands behind them, and what fires when a lead crosses one.
On this page
The four tiers
| Tier | Default band | Reading |
|---|---|---|
| Unqualified | 0 to 29 | Browsing. No sales action warranted. |
| MQL (marketing qualified) | 30 to 54 | Genuine interest. Worth nurturing. |
| SAL (sales accepted) | 55 to 74 | Worth a human conversation. |
| SQL (sales qualified) | 75 to 100 | Real buying intent. Follow up today. |
Thresholds are per chatbot. Raise them if your list is full of leads that do not convert; lower them if your team has capacity for more.
These are the exact values in the API. The tier values sent in webhooks and returned by the API are
unqualified, mql, sal and sql. Match on those strings rather than on labels like "hot".What happens on a transition
A tier change is the event worth acting on, so it is the one that fans out:
- The lead moves tier in your Leads list and in Analytics → Qualification funnel.
- A
tier_transitionwebhook fires, carrying the old tier, new tier, composite score and behavioural score. - Email notification goes to the recipients configured for that chatbot, if qualified-lead emails are on.
- Operators watching the Support inbox see the lead surface as qualified.
This is the CRM hook. One webhook on
tier_transition filtered to new_tier: "sql" is usually the whole integration most teams need. See Connecting a CRM.Something here wrong or missing? Tell us and name this page. We will fix it.