Proof, with the attrition left in
Every study here reports the whole funnel, including the stages where most people dropped out. You get the counts the client reported, the step between each pair of counts, and a note saying where the numbers came from.
1 published study·Latest: B2B technology and SaaS
- 18,742
- Conversations handled
- 1,146
- Potential B2B leads identified
- 241
- Quotations shared
Read the whole story, not the highlight
Each study opens with its results and shows the funnel that produced them.
What every study on this page has to contain
A case study is only useful if a reader can check it. These are the rules we hold ourselves to.
Counts, not percentages alone
A percentage with no denominator can be made to say anything. Every rate on this page is shown next to the two counts it was calculated from.
The drop-offs stay visible
The stages where most visitors left are part of the story. Hiding them would make the funnel look better and the study worth less.
Nothing added to the record
If the reported figures do not explain something, the study says so rather than filling the gap with a plausible sentence.
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